Social Media Marketing Specialist building content teams and organic growth from zero
Email: [email protected] | Mobile: +79633211285 | Location: Remote (flexible). Open to Relocation
About
I am a full-cycle social media marketing specialist with 6 years experience in social media marketing, funnel-building and organic growth for EdTech brands and personal blogs. I have a track record of more than 20 different projects, including my own - RNE-prep online school. I use content to get new followers, I use content to keep them engaged, I use content to sell to them (and I usually sell content - online courses)
Core strengths: organic growth · building & leading content teams · content strategy from zero · · building content funnels · selling through content · short-form video
Case Study 1 — 100x100school (Founder & Head of Marketing)
Flagship case — built the whole digital marketing function from zero, including content and team
Timeline: June 2020 – Present Channels: VKontakte, Telegram
Challenge: Building a online school brand from the ground, no audience, no product, no traffic, no sales process. Needed to build the whole acquisition-to-revenue system from scratch. The competition was already very strong here, needed to stand out.
What I built:
- Content-led funnel: paid traffic → free content workshop (multi-day live event) → warm-up inside the Telegram channel (value + soft-sell posts) → warm-up inside the workshop itself (educational content with embedded sales moments) → conversion into paid courses.
- Sales happened through content and broadcast messages (trigger-based, benefit-driven messaging). Mostly texts - a lot of storytelling, witty setups and engaging hooks
- Product as content: personally designed the courses’ curricula and programs, treating program design itself as part of the content/value proposition — a direct differentiator vs. competitors selling generic prep courses.
- Repeatable growth engine: ran this same content → intensive → conversion cycle every academic season, refining messaging and offer each cycle
Results:
- Gained 15000 unique newsletter subscribers (total), 10000 students have participated in schools free workshops (total)
- Converted the funnel into 1,500+ total paying students (total)
- Achieved roughly 10% conversion rate from free intensive participants to paying students - mostly through content and messaging.